A wedding planner is probably the first person every couple thinks of the day that big decision is made. Now, imagine being that person! Earning good money doing it. Having fun with it and putting a smile on so many people faces. All this sounds fun, exciting and deeply satisfying; however, there are challenges that come with the territory. Some of these challenges include dealing with couples who have the craziest and unrealistic expectations for the day and having to plan various events that are as different as they can get.
Perhaps you need to ask yourself some few questions before deciding to become a wedding planner. Why am I getting into it; Passion and perfection are key in this job, you’ve got to love what you are doing. Secondly, do I have what it takes; Personality, time, some money to start, other resources, and most importantly patience because brides will drive you insane. Thirdly, what do you want to specialize in? You can do destination weddings, restrict yourself to consultancy or do the complete wedding planning package.
When these questions are well answered, take things step by step;
Invest in your profession; Enroll in a wedding planning course, Consult with experienced people. It’s not just about putting up a successful event, people respect professionals, get recognized as one.
Register your business: make sure all the legalities are in place depending with your country or state. Consult a legal expert on issues like creating client contracts and insurance to protect your business.
Gather your resources; Ensure you have enough money, a good team, time and only take projects that fit your budget and schedule. Whether you are working from home or renting out an office, make sure you are at an easily accessible and reachable location.
Choose your clientele; you can’t serve everyone. It’s not only greedy, it is unrealistic. Don’t bite what you can’t chew. Infact start with people you know like friends and relatives. This will give you a chance to work more comfortably and add on your experience. Consult a professional and more experienced people on this too. Your clientele will give you a guideline on things like pricing your products, creating your portfolio and where and how to market yourself.
Market yourself; choose the most effective way to reach your target market. This is definitely depended on your clientele. Start with the simplest methods like talking to people, using your friends, business cards or even volunteering on other people’s events and getting yourself noticed. Establish a presence on the internet, magazines and other available media avenues depending with your budget, the number and type of people you want to reach.
Network; you need information, you need people. Create an effective team with your employees, suppliers and clients. Be knowledgeable on how your clients can access other services and products they may need like honeymoon packages. At the end of the day, the couple is going through a very anxious time, any assistance will be appreciated. They’ll be more than glad to brag about what a perfect wedding they had, meaning more business for you.
Develop continuous creativity; nobody wants a common wedding. Every couple wants a personalized day. Creativity is key in this business. Give every client a unique experience. This does not only make the whole business fun but leaves your clients talking about the experience for a long and this means more and more referrals for you.
Published: 08/12/2010 by Wedding Planning
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